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Active Twitter users are more engaged with online music and are more likely to make purchases than non-users of the microblogging service,…
Google's DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
When someone clicks on an ad, well . . . we all know he or she's not exactly making a binding show of interest. When someone tries to read a 10,000-word nonfiction text document, on the other hand, he's committing a fair amount of time to the author. So LinkedIn is implementing the somewhat clever idea of making white papers act as ads.
Close to half (45%) of online shoppers have abandoned their carts multiple times in the past three weeks due to high shipping costs, security concerns and lack of convenience, according to a new survey released by PayPal and conducted by comScore. High shipping costs was the most commonly given reason for cart abandonment with the average cost of abandoning U.S. shopping carts reaching $109. The…
Facebook is now letting users have more than one name. This is especially helpful to those people who are actually known by more than one name, which is a fairly common occurrence. Users can adjust their settings to display one alternate name in addition to their current name:
With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks.
