network
Two recent reports illustrate the power of Twitter in two important metrics—driving visits and purchasing power. Hitwise analyzes overall downstream traffic for…
ÜBERCEO is sharing the results of some research, indicating that social media is not much of a priority among Fortune 100 CEOs. In fact, it's barely existent within their own practices. Most of these CEOs are not twittering. They're not on Facebook, or even on LinkedIn - the social network, which caters specifically to professional relationships. The study looked at Fortune's 2009 list of the…
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Business-related Twitter success stories exist - there's the tale of Dell bringing in about $3 million in sales, for example. But it seems that such stories may remain rare, as new Hitwise data suggests that Twitter users are much more interested in free online media than in spending money.
I know you’re tired of hearing the same old “the economy is going down the tubes” sob story, so I brought you something different today—a company that’s actually increasing its advertiser base. And not just any company—a social media company (and you know how tough it is to really make money there—you know, other thank from VCs).
Google has begun an initiative to help webmasters all over the web make their sites faster, and in turn make the entire web faster for everybody. This would reflect Google Co-founder Larry Page's vision of people being about to surf the web as quickly as if they were flipping through the pages of a magazine.
