eBay Starts “5 Free Insertion Fees” Promotion
If there’s one thing that’s sure to turn the heads of bargain-seekers, it’s the word "free," and a new eBay program capitalizes on this fact by waiving some insertion fees. Unfortunately, there is a catch or two, and the auction company doesn’t seem likely to win over many of its critics with this move.
Twitter Tactics: Effective Strategies for Your eCommerce Platform
Harness the power of Twitter’s engagement tactics to boost your eCommerce platform’s user experience and conversion rates.
Google’s No-Follow Changes Explained
Last Tuesday, we discussed the idea of Google potentially making some changes to PageRank and it’s relationship to no-follow – particularly in the context of PageRank sculpting.
Hear What Matt Cutts and Carol Bartz Have to Say
There are a few interesting videos currently floating around right now that I thought would be worth sharing here. The first one is from Google’s Matt Cutts at a site review session at Google I/O. The second one is of Yahoo CEO Carol Bartz at the All Things Digital Conference, and the third is the recent LinkedIn Tech Talk event.
Matt Cutts
Microsoft Sues Alleged Click Fraudsters
Reuters and the Wall Street Journal are both reporting that Microsoft is suing three people, accusing them of click fraud. The company apparently filed a complaint on Monday in a US federal Court in Seattle.
More Newspapers Look to Yahoo for Targeted Local Advertising
Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.
Television Could Be Headed In The Same Direction As Newspapers
We have chronicled the slow death of the newspaper industry for a while now. First, there was the thought that maybe the Internet could displace newspapers with the delivery of content in a more timely and personalized manner. Newspapers decided that they were doing just fine and that they were moving into the digital world in a way that could help them maintain their content delivery fiefdom with no problems. Now, we see a landscape of wreckage where some of the most venerable names in newspaper including the Boston Globe are losing value both monetarily and in reputation.
Bing Porn Problem Resolved
Update 2: Microsoft further addressed the issue, as explained in a recent blog post. Bing General Manager Mike Nichols says:
IAB Announces Guidelines for In-Game Ad Standards
The Interactive Advertising Bureau (IAB) has just announced the release of In-game Advertising Measurement Guidelines. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:
Majority of iPhone Users Are Old and Rich, They Also Want More Video
iPhone music apps and mobile videos may soon become as important to marketing and artist whose audience skews older as it already is those whose fans are under 24. A new Nielson survey shows that 82% of iPhone users are over 25 with 53% over 35 years of age.