Effective Ad Copy is Critical

Communication is the key to successful marketing whether it is traditional or not. It is a simple case of expressing the benefits of company products or services through advertising and convincing potential clients the superiority of your services over your competitors.

How to Run a Successful Link Exchange Program

Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn't the research, it's the waiting. This article will give you some tips to help speed response time to your requests.

The ADD Factor of Internet/TV Ads

Some say the Internet will soon overtake King TV as broadband access becomes more and more prolific. Indeed a recent Canadian study has suggested that the gap between time spent online per week and time spent watching television is closing rapidly. Some have gone to extremes saying that television is deep trouble and advertisers should make a dramatic shift in their ad budgets. But cooler…

IBM Supports Geronimo

Yesterday, IBM announced that it now offers support services for Apache Software Foundation (ASF) Geronimo open source application server software.