Making Money With Social Media Marketing
Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point…
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Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point…
In the SES session "Search: Where To Next?" the panel discussed what the future holds for the search industry. Coverage of the SES San Jose conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.
Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing." In it, Fetherstonhaugh stressed that marketers do indeed need to get online.
Google is working on an update called Caffeine, which will increase the speed at which it indexes content. This could be a step toward Google's incarnation of real-time search. Facebook has just started rolling out its own real-time search feature, much like Twitter's, which has been around for some time.
It's interesting to look at how the web has evolved and continues to do so. Social media (at least in its current incarnation) is still relatively young, yet we have seen a lot of evolution just within this aspect of the web itself. This is highlighted today especially, as we see competition in the real-time search arena really stat to heat up.
eBay-owned PayPal has launched a new way for teenagers to shop online with PayPal and in stores with the "Student Card," part of the "Student Account." The account comes with a number of capabilities for parental monitoring. Features include: