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Google Does Some AdWords Experimenting
Google has been messing around with AdWords ads on search results a bit this week. Earlier this week, you may have started…
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Google Talks Future of Search Advertising
Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it's been. On the history of AdWords, he says Google quickly realized that banner ads didn't make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a…
Facebook Just Became More Important to Search
Facebook has begun rolling out a new version of its search feature, which it began testing with a select few last month. Of course, this would be real-time search, in the company's latest effort to move into Twitter territory.
Why It’s Not Wise for Your Business to Overlook FriendFeed
Update: Facebook is now acquiring FriendFeed. Now you're really not going to want to overlook it.
Using Facebook Ads To Reach Your Audience
In the session "Facebook Ads: Reaching Prospects Earlier In The Decision Cycle," Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.
Google’s Latest Move as a Social Network
Last week, Google introduced social gadgets for iGoogle in Australia. Today they have made them available in the US. Well, they'll be gradually rolling out starting today, anyway. The social gadgets let users share, collaborate, and play games with their friends. There are 19 of them at this point that have been debuted today. They include things like:
