The Corporate Blogging Book

Channel Your Way To AdSense Profits

Placing AdSense blocks on your site is just the first step to using them effectively; get the best information about their performance by using channels.

IAB, Google, Yahoo Defining Clicks

The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.

Google Radio Ads Could Get Personal

On his way to a hot date, Joe Goodguy flips on his satellite radio. A voice comes over the car speakers, "that's what you're wearing?" Joe eyeballs his "good shirt" and second-guesses. Voice: "The Shirts Chicks Dig store is two lights ahead."

ReallyReady Really Better Than Ready.gov

The Department of Homeland Security developed the Ready.gov website as a disaster preparedness information point of presence; one member of the Federation of American Scientists initiated a challenge to improve on the Department's work.

AOL Opening Free 5GB Xdrive Storage

As part of the company's shift to an audience-supported model, AOL will offer all Internet users 5GB of free online storage through the Xdrive service it purchased in August 2005.