Google And SpotMixer Launch TV Ad Contest

Google has partnered with self-service video creation company SpotMixer to offer small and medium sized businesses a chance to win $25,000 worth of free national TV advertising for the "TV for All" video contest on YouTube.
The TV for All contest launches today and runs through October 5. Winners will be announced on October 30. The contest is open to any business with 300 or fewer employees.

MySpace And Facebook Top Social Networking Sites For Display Ads

Social networking sites in the U.S. accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook combining to serve more than 80 percent of ads, according to a new report from comScore.
"Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume," said Jeff Hackett, comScore senior vice president.

US Ad Spending Saw 15% Decline in Early ’09

A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the year, compared to the first half of last year. Preliminary estimates show that US ad expenditures fell over $10.3 billion to a total of $56.9 billion.

"While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, VP for Nielsen’s advertising information services.

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