The Art of the Unlaunch

Prevent Prospects From Wasting Your Marketing Dollars

To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report -- which ranges from 5, 10, 15 pages or more -- provides a case study of how your product or service solved a customer's problem.

The New and Improved Microsoft CRM 3.0

Microsoft CRM (customer relationship management) was created in order to assure the proper management of your company's budget and to support the needs and requirements of your business.