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There were so many concepts, and so much information packed into Shel Holtz' presentation on using podcasts for internal communication at the…
Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How's that for a metaphor?
I got a ping from another old school SEO, Jill Whalen recently about her next search engine marketing seminar.
Nothing particularly new here, and they haven't launched yet, but in their September "On Target" advertiser newsletter, Yahoo outlines forthcoming features for their ad platform: ad testing and the quality index.
I felt appalled while reading David Parmet's blog post. Apparently, he met with Rescuecom 18 months ago to discuss some of their expansion plans, which included suing Google mostly in order to drum up publicity.
Earlier today, Netflix announced that it's putting a $1 million prize up for grabs. The Netflix Prize, as the online movie rental company calls it, will go "to the first person who can achieve certain accuracy goals in recommending movies based on personal preferences."
