Rocketboom’s Ad Policy Returns Power To People

Andrew Baron of Rocketboom fame may have sealed his position as an advertising visionary. His approach, detailed during a keynote address at the Podcast and Portable Media Expo, had everyone buzzing. A $20,000 discount for likeable commercials? Disney should shoot for an audience of 10,000?

B2B: Know Your Roles

When providing services such as Search Marketing strategies to large B2B tech firms you will find that there are several levels of management to please (this is the case for many large corporations).

Google’s Secret Search Engine

The Google company is best known its search engine at google.com. The corporation offers a number of other features, to be sure, but most of them are clearly branded - Google Video, Google Maps, etc. Yesterday it was discovered that the search engine SearchMash is also run by Google.

Matt Cutts Talks PageRank

The guide to Google's world takes your coin*, ushers you into the boat, and guides you across the river to the place where search's great adventure resides - his blog post on PageRank.