Archive
Google’s Secret Search Engine
The Google company is best known its search engine at google.com. The corporation offers a number of other features, to be sure,…
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CRM: The Impending Sea Change
Bits, pieces. Bits, bytes. Things are afoot, all pointing to an increased ability for the customer to control his or her own destiny more effectively.
Podcasting As An “Investor Relations Tool”
Podcasting is a fine way to communicate your personal thoughts and feelings on any subject. It can also be useful in the business world as an "investor relations tool." A session at the Podcast and Portable Media Expo focused on this application.
Is Confidence in Paid Search Slipping?
Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How's that for a metaphor?
Jill Whalen Search Marketing Seminar Hits Dallas
I got a ping from another old school SEO, Jill Whalen recently about her next search engine marketing seminar.
New YSM Features: Ad Testing and Quality Index
Nothing particularly new here, and they haven't launched yet, but in their September "On Target" advertiser newsletter, Yahoo outlines forthcoming features for their ad platform: ad testing and the quality index.
