In the past two days I tried unsuccessfully to invoke the “print this page” function on articles I read online.
In the first case, on an advertising publication’s site, the “print this” link crashed Firefox. In the second case, at a direct marketing publication’s site, the “print this” link brought up a box with the article supposedly formatted for better printing. Not only did they stick a new batch of text ads at the top, but page 3 of 3 did not in fact print, leaving me with an “article excerpt” rather than the full article.
The solution? Just use the regular print function on the browser — isn’t that what it’s for? That doesn’t require me to reboot my computer or to head into a meeting with a partial article to hand out. A little less pretty, but less annoying.
Given the frequency of glitches with “print this,” I’m led to wonder why websites bother with the feature at all.
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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.
