On, On To Social Marketing

How often have you left the house or picked up a phone in search of a salesperson? Is it less often than you seek out friends, colleagues, or relatives? How often do those networks lead to a salesperson via recommendation? More often than your own initiative? If so, you'll understand what the Web is becoming.

Online Video Continues To Shine

The online video age, with the eye-popping Google/YouTube acquisition serving as an initial punctuation, is not going away. The popularity of this growing industry is only going to increase, especially once the movie industry picks up their feet and catches up with the vloggers. Case in point, there have been a few ccurrences in the […]

New Audience Metric Needed

I was just reading Jeneane Sessum's post about the latest Ze Frank/Rocketboom dustup and she's right, we need to measure stuff other than just whether a download got completed or not.

Google Maps Eliminates Usability Mistake

Gogole Maps had one incredibly annoying feature: Click the name of your search result in the balloon on the map, and get transported to a new page with more info on the result, including a mini-map and search results. While the more info page was very useful, the fact that it was a new page and appeared in the same tab made it very annoying,…

How Consumer Online Research Impacts Sales

A June 2006 joint study conducted by Yahoo and the Consumer Electronics Association asserts that seventy-seven percent of all consumer electronics purchases were influenced by online research. The study also examines the role of search in consumer research.