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Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the…
Microsoft has been called many things, but rarely has it been labeled "complacent," particularly in regards to the search industry, which has been a major point of frustration for the company. Earlier today, Microsoft tried to address that issue by launching a new advertising campaign. The campaign aims to boost the company's search market share.
Unlike its much more heavily visited search competitor Google, Ask.com has no problem with its brand name being a dictionary word. The search engine industry needs more Scott McNealy-style chippiness between its respective companies.
Remember the tale "Villiage Wine", where nobody thought their little bit of wine would be missed from the town festival? Then nothing but water poured forth from the cask on festival day...Social link spam is a similar thing in reverse. My few social self-diggs etc. wont affect things, so why not..?
If you were impressed with Google's successful financial quarter, consider this: their much-ballyhooed competition with Microsoft ends at the balance sheet, as Redmond's juggernaut pulls in as much quarterly revenue as Google will do this year.
Instead of spending tons of cash on providing substantial assistance to federal investigations of torrent trackers, maybe the MPAA should use those funds to educate its member studios about the mad, mad, mad, mad world of Internet advertising.
