Bringing Targeted Content Together for Targeted Advertising

Yahoo is showing off a new advertising campaign it's running for General Mills. A spokesperson for Yahoo tells Webproworld it's a "good example of how advertisers are turning to Yahoo for more than a typical search or display ad buy." General Mills is targeting "boomers" with the campaign, which is themed around "vitality" and is a content-based program. It includes news content, as well as…

Local Search Usage Gains Slightly

The number of U.S. searches grew 31 percent across all media platforms between June 2008 and June 2009 (21.9 billion searches in June 2009), according to a new study by TMP Directional Marketing. Search engines continue to be the main source for local business information. Local search sites increased slightly in usage, from 11 percent in 2008 to 12 percent in 2009. Also Internet yellow…

Google Spreads Flu Trends Around the World

The flu is a hot topic right now, unfortunately. A lot of people have it, have had it recently, or will get it soon. Flu shots are all over the news - Who gets them first? How many are available? Should you even get one? These are all questions circulating through the news media.

Google Increases PDF Usability in Search Results

Google has added an option to quickly view PDF documents in your browser from search results, while keeping formatting intact. This comes in the form of a simple "Quick View" link located in the search result snippet for PDF results.