Archive
Yes, Your Company Really Does Need A Blog
The term has become so common that most people don’t know that “blog” is a condensed version of “weblog.” It is not…
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10% of Display Ads in Major US Markets Locally Targeted
comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted. "Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient…
Yahoo Adds Paid Search Listings to Filtered Results
Yahoo has given Yahoo Search Marketing advertisers the ability to have their ads shown in filtered searches. When Yahoo launched its new search results pages last month, they added the ability for users to filter results by site. Relevant ads are now appearing with these results.
Hulu Launches 2 New Labs Features
Hulu has added a couple of new features to Hulu Labs. These are Hulu Desktop for Linux and Hulu Publisher Tools.
Android May Power New Barnes & Noble E-Reader
Reports indicate that another new e-reader is on the way, this time from Barnes & Noble. The interesting thing - or at least the interesting thing that makes this development connect to the search industry - is that Barnes & Noble's e-reader will supposedly use Android as its operating system.
Digg Does it Again with Advertising
Digg has launched a new kind of ad called "Digg Content Ads," which the company describes as widgets that contain previous Digg homepage stories that are relevant to the industry or company being advertised. To illustrate how this works, Digg provides an example of Adobe testing the concept with banners that utilize popular government-technology stories from Digg's archive. This is illustrated below:
