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Jeff Sandquist Scores one for Microsoft
I told you Jeff Sandquist is smart and is one guy I could rely on at Microsoft to get shit done (he…
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Mobile Avatars & Multimedia Brand Marketing
CBS Interactive, along with Artificial Life, Inc., have announced the launch of an avatar-based mobile game based on the "America's Next Top Model" reality television show. This is the first in a coming trend of TV crossover campaigns aimed at mobile consumers.
Social Networks Launch Brand Awareness
An interesting case study from Hitwise succinctly illustrates how social networks can serve as a launching pad to mainstream brand awareness. They've done this by tracking the rise in popularity of British rock band Lil' Chris.
AOL Tells True Stories
AOL appeals to a different demographic of online movie buyers with the release of the documentary download site "True Stories".
Reflections on Jason Calacanis Keynote
On Tuesday at SES Chicago, Danny Sullivan interviewed Jason Calacanis.
Google’s Not Stopping Click Arbitrage
Who would have though click arbitrage would be a topic worth of being covered by Forbes?
