Aussies Unveil Six Gigabit Wireless Link

It's not just the snakes and other creatures Down Under that can kill; Australia's national science agency, CSIRO, just flattened every other wireless technology with a six gigabit demonstration.

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Mobile Avatars & Multimedia Brand Marketing

CBS Interactive, along with Artificial Life, Inc., have announced the launch of an avatar-based mobile game based on the "America's Next Top Model" reality television show. This is the first in a coming trend of TV crossover campaigns aimed at mobile consumers.

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Social Networks Launch Brand Awareness

An interesting case study from Hitwise succinctly illustrates how social networks can serve as a launching pad to mainstream brand awareness. They've done this by tracking the rise in popularity of British rock band Lil' Chris.

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AOL Tells True Stories

AOL appeals to a different demographic of online movie buyers with the release of the documentary download site "True Stories".

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