Click Fraud Concerns

WebmasterRadio.FM has released a fascinating, if not alarming, story series based on the issues of click fraud and terrorist fund raising that is sure to be the subject of many water cooler sessions. As the story unfolds we will know more but here is a snippet that describes the concerns/accusations against the pay per click industry:

Split Test Your Content as Well!

A lot of webmasters talk about split-testing their ad layouts, trying to determine which layout or block position gives a higher CTR. Well, perhaps you should take it a step further.