Blending YouTube and Brand Awareness

Coke just unveiled a joint marketing effort with YouTube to expand its presence online. Perhaps Mentos opened Coke's eyes to the potential of social media?

Job Sites Poised For 2007 Boom

Recruiting talent with online job boards has been a growing field, and one that has been blamed for the travails of print media's classified revenue stream. In 2007, online boards could grow even more.

Taco Bell Turns To PPC

It's fairly obvious that the press from an E.Coli breakout can be really bad, especially if you are a popular fast-food restaurant chain - just ask Taco Bell. To combat the negative press, Taco Bell released a commercial featuring their President apologizing for the events while declaring Taco Bell food edible.