Lame – The PPC and SEO Debate

In yesterday's interview with Andy Beal, I made reference to comments in a DM News article that cited SEO as on the way out and that SEO is "simple", positioning PPC as "better" etc.

Tis the Season To Give Up & Buy A Gift Card

As shoppers online and off steadily run out of time before they find themselves standing in front of someone looking at them expectantly (otherwise known as Christmas Day), and as sold-out signs begin their annual appearance over iPod racks, gift cards become all the rave.

Blending YouTube and Brand Awareness

Coke just unveiled a joint marketing effort with YouTube to expand its presence online. Perhaps Mentos opened Coke's eyes to the potential of social media?

Job Sites Poised For 2007 Boom

Recruiting talent with online job boards has been a growing field, and one that has been blamed for the travails of print media's classified revenue stream. In 2007, online boards could grow even more.