Archive
Common PPC Mistakes
As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make…
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Employee Turnover and Your Business Profitability
It is interesting that for all the charts and graphs displayed at meetings that you have attended t hat never once have you ever seen a graph of the true and major cost of "employee turnover".
Dash Drives Yahoo Local To Cars
The Dash Electronics booth at the Consumer Electronics Show in Las Vegas will have a dash of Yahoo in its product, thanks to their partnership on local search.
Email Marketing: The Plan or the Trash Can
There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.
Mobile Marketing A Challenge
Mobile Marketing is not something the majority of Americans are looking forward to. That is according to a new report from Forrester Research titled "Is the U.S. Ready for Mobile Marketing?" 79 percent of online users cannot abide the idea of ads on their mobile phones. Only 3 percent are willing to trust text ads on their mobile phone.
Software Test Automation and Strategy
Companies are turning to automated testing tools more often than ever before to ensure that their applications are working properly prior to deployment.
