Google May Code In-Game Advertising

Google has digital initiatives rumored for a couple of areas. In-game advertising delivered through a potential acquisition of Adscape Media may place Google ads in online games, while the search advertising company's initiative to bring e-books to the masses could find allies among the biggest global publishers.

Google Sprinkles Seedfund With Cash

Google's made one more step into India, but it's done so in an uncharacteristically quiet manner. Rather than buy out another company, or at least throw up a new research center, the search engine giant merely contributed an "undisclosed amount" to a seed investment firm known as Seedfund.