Rise of the Analyst Marketer

When I talk to veteran marketers, some of them are concerned about the changes they must make to adapt to the Internet.

A Little Blog Buzz Goes A Long Way For Artist

Nina Sachie Matsumoto, better known as "SpaceCoyote" on the Net, knows full well the power of Internet buzz. A Japanese manga-style rendering of "The Simpsons" traveled from social networks to office bulletin boards to the desk of Matt Groening himself, who just happens to be her hero, who just happens to be her newest boss.