Yahoo Sheds More Light On Quality Score
Last week, Yahoo launched its new Panama search platform amidst much buzz throughout the blogosphere. As part of the new model, Yahoo will be implementing a scoring system to determine ad quality, which will in turn have an influence on bid prices for keywords.
We’re less than two weeks into Panama, and already Yahoo has been more forthcoming with information concerning its quality score calculation that Google was within the first two months.
Microsoft Finally Helped New Zealand Police
While seeking evidence that a suspect in New Zealand was the member of a burglary ring, authorities in the country tried obtaining details about the man and were rebuffed by Microsoft.
It took a court order for Microsoft to change its tune about not being subject to laws in New Zealand. Police wanted to identify a man who had provided his name, address, and phone number to Microsoft when attempting to purchase a part for a stolen Xbox 360.
Adjust Your Marketing
Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For example, if I make a couple sites and then take what I learned from making those and apply that to making more sites I will probably be more efficient than if I try to make many sites in parallel without collecting feedback.
Cisco Expands Its Social Circle
When you think of Cisco, the company’s prowess in networking and IP technology immediately comes to mind. With today’s announcement, however, it appears that Cisco is branching out into a different kind of networking, the kind geared toward people rather than machines.
Cisco has announced an agreement acquire Five Across, a San Francisco based social networking software company. Terms of the deal have not been disclosed, but Cisco hopes to complete the purchase by the end of its fiscal third quarter.
Calacanis Accepts The SEO Challenge
After he called the SEO industry a bunch of snake oil salesmen and warned people away from smoking the "SEO crack," venture capitalist Jason Calacanis found himself on the receiving end of a call to action.
In a Vista World, I’m Dreaming of Gubuntu
The blogosphere has been singing both positive and negative tunes about Microsoft’s latest offering in its long line of operating systems. Vista has been the talk of the town as of late, but there are still some of us who envision a world where more than one platform can thrive in the OS marketplace.
Sullivan Slaps Calacanis On SEO Criticism
Calling 90 percent of the SEO industry “snake oil salesmen” riled up one famed search professional; Danny Sullivan has hit back hard at Jason Calacanis for his continued attacks on SEO.
The Lactivist's New Clothes
Because I’ve been away on secret missions (not really, but it sounds good), there are a few stories that slipped through the net – like the Jennifer Laycock/National Pork Board hubbub that made the rounds recently. In case you briefly retired from the blogosphere and perhaps missed the story, Jennifer, a noted SEO specialist and […]
Want Vista On A Mac? Pay Up
Media Multitasking Impacts Marketing Strategy
Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however, many choose to multitask between outlets, which can ultimately decrease the effectiveness of each one.
Estimates suggest that 25%-30% of total media time is spent multitasking content. While media multitasking is seemingly a common sense concept, it actually can have a significant impact on the ability to absorb and remember content, including marketing messages.