What is Wrong with Social Media?

Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else.

5 min read Archive

Science and Marketing

Without marketing great ideas go nowhere. Google's Larry Page recently stated: "Virtually all economic growth (in the world) was due to technological progress. I think as a society we're not really paying attention to that," Page said. "Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have…

2 min read Archive

Infosec and Corporate Blogging

Zeltzer and Villafranco have probably the most coherent list of Do's and Don'ts when it comes to corporate blogging out there, its an absolute must read. The Law.com has a great listing of Do's and Don'ts when it comes to Corporate Blogging out there. Here are two don'ts that I have seen in a lot of corporate blogs that defy the imagination for being out…

4 min read Archive

Unique Meta Descriptions

Some time back we reported Google's Advice: Use Meta description Tag. A Search Engine Watch Forums thread intricately expounds the importance of meta description. Whenever for a site: command you see this 'In order to show you the most relevant results, we have omitted some entries very similar to the 1 already displayed. If you like, you can repeat the search with the omitted results…

1 min read Archive

Google News Trails BBC, Yahoo News In The UK

The home field advantage paid off: according to the latest data from comScore, the BBC website receives more visitors than Google News in the UK. For that matter, Yahoo News also ranked higher than Google News, by a margin of about 900,000 people. Woe is Google, huh? In terms of numbers, it’s not even close to the top of the news site pile, and in…

1 min read Archive