SES London: Getting The Most Out of Blogging/RSS

In the last few years the blogosphere has swelled, or evolved perhaps, from a loose and obscure collection of early adopters shooting from the hip into an all-encompassing theater of discourse. In this theater nowadays, your presence as a business professional is just short (very short) of required, but shooting from the hip, or half-arseing your online presence, is an enterprise best left to the…

SES London: Targeting Local Search

Webproworld guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s coverage will focus on local search marketing.

Gmail Shines In Googler Video

Where does a major Internet company with a $143 billion market cap and millions of dollars in cash in the bank turn to when it's time to create an ad campaign for Gmail? To its cube dwellers, of course.

Building Trusted Links Not Hard

Link Building Blog expounds a good way of increasing ranking. It suggests that getting links from trusted sites like .edu and .gov sites will help in useful link building. The first step is obviously to search for links Although there an tons of educational and government sites, a lot don't link out. The key to getting these links is to find sites that link to…

Jon Udell and His Value to Microsoft

Today Jon Udell is showing you how to blog from Word 2007. Yes, my Google Reader is working again (it was a munged up Firefox cache or something). But, anyway, this is something I've noticed since leaving Microsoft. When you're up at Microsoft all you think about is how to work with Microsoft stuff. Conversations like the one Jon is participating in seem normal and…