Instant Messages and Digg Spam

Have you ever submitted a story to a social site like Digg and then messaged a few of your friends through AIM and told them to vote for it? There is nothing wrong with this but they probably know what you are up to, here's why. Usually when users vote on stories, they go to the homepage of a site such as digg.com, roam around,…

SES London: Linkbait & When It’s Not

The link baiting season promised to be one of the highlights of SES London. With linkbait being one of the hottest contemporary SEO themes, the crowds filled the room to hear what the industry experts were going to share. The widget as link bait First up, Nick Wilson gave a good high level introduction to 'viral link building'. Giving a passionate speech, Nick discussed widgets…

Analytics – Distributed or Centralized

Bella posted an interesting comment today - here - on my post about the opportunity for analytics in which she commented on Tom Davenport's POV in Competing on Analytics.

Grabbing That Long Tail With Great Content

If you haven't gotten the message yet that your website content needs to be as original and niche as possible for long-term search engine visibility, it's time to get it and to hold on to it as you might the long tail as it pulls you along. But generating that extra searchable content isn't a picnic, now is it?

Seven Years In Search’s Tibet

The search landscape and how engines supplied results and paid links to other search engines has changed, as a once-chaotic environment of multiple sites has shaken out to one towering peak among them all.