Microsoft To Go After YouTube With Revver?

Some people would assert that Google launched an assault on Microsoft earlier today; others would just say that the search engine giant launched a paid version of Google Apps. Either way, Microsoft may have a ready response: reports indicate that the company could take aim at YouTube by acquiring Revver, another video-sharing site.

Dude, Blogging is So Over…

Every now and then some ancient blogger will post a world-weary, “been there, done that” missive about how blogging is tiresome, bordering on useless, and so they are giving it up, etc.

Google? An Office suite? Never.

Ever since Google first launched things like “apps for your domain” and bought Writely, CEO Eric Schmidt and others have been singing the same song: namely, that the Internet behemoth has no intention of putting together a competitor to Microsoft Office. At the Web 2.0 conference, for example, he said “We don’t call it an office suite.

Kaushik Challenges ClickTracks

Avinash Kaushik has challenged Web Analytics vendor ClickTracks to release more advanced features of their free analytics product: ClickTracks Appetizer. In exchange Avinash will be teaching next week's ClickTracks Seminar: online marketing and web analytics techniques

Evaluating Ad Impression Metrics

Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.