Get Your Prospects to Read What You Want Them to

This is actually a great trick to get people reading exactly what you want them to notice the most in your web copy, literature, brochure, proposal, etc.
People are too busy today to read every word of what you say (especially if they are being sold). If you overdo this little “highlight trick” … it won’t work!
Here is how it work. ………. You highlight it for them. Simple enough?
This can work on your website as well as in your direct mail copy. All you have to say is the following;

Will Joost Live Up to the Hype?

Lots of promise, the hype is there, will it make it, and what will the impacts on the corporate network be?

The folks who brought you Kazaa, and then Skype are taking a long hard look at IPTV, and will most likely shape how that media channel will look for the next 4 or 5 years. I have applied for a Joost beta key, but have yet to get one (so hint, if anyone has a joost beta key that they don’t want, let me know, no its not worth money to me).

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