Yahoo Gets a Copy of Jackson’s Plan B
Like many shareholders of Yahoo — whose stock has climbed somewhat in the past few months, but is still well below where it was at the beginning of last year — blogger and management consultant Eric Jackson has been less than pleased with the company’s performance over the past year or so.
My Minimum AdWords Bids Jumped to $10 per Click
Dear Kalena…
First – I have been a constant visitor to your blog and thanks for all the useful insights you share. Coming to my issue – we do PPC advertisements on Google. Our campaigns have been running fine for 2-3 years. Suddenly last week Google dropped 2 of our important keywords saying the ‘quality’ is not good and we have to increase our minimum bids to $10 per click to get it back.
Fox Acquires Strategic Data
Fox Interactive Media (FIM), a division of Rupert Murdoch’s News Corp., has acquired interactive advertising-technology company Strategic Data Corp (SDC).
SDC’s system automatically optimizes the selection of creative for each impression to maximize profitability by combining sophisticated statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking.
Podcasting May Be Pod-Kaching In Five Years
Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.
Google Vs. Vexatious Balls
Google is well known for fighting the genericization of its trademark, and was especially incensed when Webster’s and Oxford Dictionaries recently added "to google" to its list of verbs. While it’s common for major companies to be sensitive about their trademark, a petition for cancellation of the Google trademark by a most notorious litigator was no doubt a burr under their saddle.
Google To Outsource YouTube Filtering
Much has been made of YouTube’s inability to keep pirated content off of its servers, a sticking point that has made the popular video-sharing site a very large target for media companies, especially since its highly publicized acquisition by Google in October of last year.
Presidential Hopefuls, Meet Retargeting
If they want to reach the right person with the right message at the right time, 2008 presidential candidates should consider site behavioral retargeting. Think of it as continuous online rehandshaking.
TauMed Takes Health Vertical To Community
Health care verticals have begun to build a foundation on the Internet. TauMed’s founder Tauseef Bashir wants people to enjoy a healthy online community along with the most relevant health information they can find.
RIAA Publishes Piracy
In its ongoing battle of futility against file sharing, the Recording Industry Association of America (RIAA) has published a list of the academic institutions that the organization has deemed as the top offenders when it comes to sharing music over a peer-to-peer connection.
In total, the RIAA sent out over 14,500 copyright infringement notices during the last academic year, with Ohio University topping the list at 1,287 letters – accounting for nearly ten percent of the alleged illegal music sharing.
Ding! Microsoft Told To Pay $1.5B For MP3
Microsoft blasted a decision made in US District Court in San Diego calling for the company to pay Alcatel-Lucent $1.5 billion for infringing on MP3 technology patents they own.