Attackers on Edwards HQ Come Forward

Earlier this month, grass roots supporters of presidential hopeful John Edwards took it upon themselves to set up an unofficial headquarters for the South Carolina senator within the virtual world of Second Life. The news broke a little less than three weeks ago as supporters of the Edwards campaign heralded the move as brilliant strategy to reach out to an entirely new community of voters.

Search Tools Vaulable To Online Retailers

Out of the top online retailers, 91% have improved customer conversion rates, 60% have increased average order value and 100% report year over year increases in customer satisfaction because of their Web site search applications according to a new report "Web Site Search: Revenue in the Results", by Aberdeen.

Blogging a Parasitic Medium?

I kind of missed this one a few days ago, there being so many other things to blog about — YouTube and the BBC being the main one, I think — but Nick Carr’s latest post about bloggers and parasites sparked my interest again. I know that issues from more than two days ago are effectively ancient history as far as the blogosphere is concerned,…

Enterprise Web 2.0: Getting To Critical Mass

In an earlier post, I put forth a checklist of things to think about before launching a business-oriented Web 2.0 effort (thanks, everyone).  Going to continue that discussion here and get down to some tactics.  In particular, going to look at a number of the things that one can do to help get a community on the path to critical mass and, more importantly, ongoing…

How Rowse Can Convince Internet Marketers to Blog

In today’s post, Darren Rowse at Problogger asks: “If you had the attention of 400 internet marketers for an hour and were given the brief to talk to them about blogging - where would you take the session?” It’s a great question, and a great opportunity to lay some important points out on the table. And why should you listen to me? Because I am…