Archive
MSN/Live Search Nipping At Google’s Heels
Like a puppy chasing someone, Microsoft has been in the search engine pack hounding Google. They could be on their way to…
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Email Marketing Remains Consistent
A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers. Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.
Google Desktop Receives A Makeover
Even though Windows Vista hasn't been received with quite the fanfare Microsoft would have liked, the fact remains that the integrated desktop search functionality represents a potential snag in Google's master plan for continued dominance within the industry.
Yahoo Is Back, Just Ask Them
The difficulties of 2006 have given Yahoo's top executives new hope for this year, as early indications show their new advertising system has been working as advertised.
What’s Wrong at Best Buy?
Electronics retailer Best Buy is in hot water. Near as I can tell, they shouldn’t be. What’s gone wrong at the Minneapolis-based company seems to be a lack of coordination rather than the underhanded scheme that characterizes reporting about the crisis. And it is a crisis, make no mistake. The company stands accused of maintaining a “secret” intranet that duplicates its consumer website but with…
A Wrap-Up of Search Summit
Search Summit was well worth the trip down to Sydney. The conference was at Luna Park and I also got the opportunity to stay with friends and go out to dinner. I lived in Sydney for 10 years and while I don’t regret moving away from the corporate world it’s good to experience the buzz of the big city once in a while.
