Archive
PSFK Conference Recap
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on…
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How Readers Find a Blog
When it comes to finding blogs 67.3 percent of readers rely on links from other blogs, according to a new report from Vizu Answers and Ad Age. Aside from links on other blogs, recommendations account for 23 percent of blog finds. Search accounts for 19.6 percent of blog finds and blog search engines make up 5.6 percent of blog finds.
How PPC Ads Influence Site Conversion
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets. You’ll be surprised how much effect your ad copy has on your…
Friendster Drops Yahoo, Gets New Best Friend
It's a timeless story; a friendship that had all the makings of lasting a lifetime is torn to shreds when one of the parties drops the other in favor of a richer, cooler, and more popular pal. Playing the part of the jilted friend in today's dramatization is Yahoo, who appears to have once again been shafted by Google.
Alexa Trend: Tallying Up The Critics
Being Internet Explorer-centric leaves out legions of Firefox, Safari, Opera, and other browser users, and distorts how some sites are perceived in terms of traffic.
Know Thy Market: Beyond The Click-Through
In marketing, with few exceptions, there's no umbrella or blanket model that can be applied. Even if Coca-Cola's omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.
