Archive
How PPC Ads Influence Site Conversion
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty…
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Global Internet Audience Grows 10%
comScore Networks, a firm that measures the digital age, has found that 747 million people, age 15 and over used the Internet worldwide in January 2007. This is a 10 percent increase over January 2006. Out of the top 15 countries, ranked by penetration, Internet audiences in India grew the most with an increase of 33 percent. This was followed by the Russian Federation, which…
From the New Communications Forum
I’m in Las Vegas, but what happens here definitely won’t stay here. I’ll blog pretty regularly from the New Communications Forum, which begins this morning with pre-conference sessions, two in the morning and two (including the one I’m conducting on podcasting) in the afternoon. The conference proper gets underway tomorrow with a keynote by David Weinberbger. Among the sessions I’m anxious to attend:
Rice University Adjunct Offers SEO Course
Throughout the blogosphere, one can find untold informational references when it comes to search engine optimization. The problem, however, is that there are aspects of SEO, such as text-to-code ratio and link buying, in which a knowledge seeker could find many articles from opposite sides of the issue. Where is the real authority in the realm of SEO? Organic or Paid? Links or Content? These…
PayPerPost Solicits Gizmodo, Gets Wagged
PayPerPost offers bloggers payment for writing reviews of products or services. Their business model has drawn criticism from sites like Valleywag, which just happens to be under the Gawker Media umbrella with Gizmodo.
Email Marketing Remains Consistent
A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers. Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.
