Press Releases for Marketing
Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.
Localization Troubles
I have a website with a couple of games, presented in a couple of languages. What’s the best technical way to go about structuring such a multi-language site?* Some of the goals are:
Uncommon Uses – SMS Based Interfaces
Beyond voice, probably the simplest and most ubiquitous technology on the mobile phone is text (SMS), North America has been a bit of a laggard adopting this technology but in the last year or so has really started to use text.
I think the voting on American Idol might have been one part of the tipping point for texting in the US. I’ve certainly seen a rise in the amount of people using text, but being in San Francisco my experience may not be mainstream. Here’s some interesting text interfaces:
Interview with Web Analyst Thomas Carrillo
Continuing my series of Interview with Analysts, here is my interview with Thomas Carrillo.
What is your current position and the name of the company you work for?
Live Search Gadgetizes Vista
A couple of new Live Search gadgets designed for the Vista Sidebar add out of the browser search and traffic results to Microsoft’s latest operating system.
Baidu’s Fortunes Go Up, Down, All Around
It’s best when an article has a clear direction and a smooth flow. Prepare for some turns and bumps, though, because Baidu just isn’t cooperating in this matter. The Chinese search engine company is doing well or poorly, depending on what sort of timeframe you choose, and although Baidu is still beating Google (by quite a lot), it appears that the margin is shrinking.
Search Is Changing, But We Knew That Already
We hate to say "I told you so." Wait. No, we really don’t. Analysts at Piper Jaffray & Co. took a good, hard at look at things and decided we are in the midst of a media – well, everything – revolution and it’s all the Internet’s fault. E-Life as you know it is about to change.
Major Record Labels Go After Yahoo China
A consortium of record labels which include Warner Music Group and Universal Music Group have filed suit against Alibaba, which is an operator affiliated with Yahoo China, alleging copyright infringement by the site. The announcement comes as record labels, along with the RIAA, are cracking down harder than ever on digital music piracy.
It’s been an up and down week for digital music aficionados, and it’s only Tuesday.
Go Daddy’s Domain Club
GoDaddy.com, a domain name registrar, has introduced the Discount Domain Club, a subscription based service created for frequent domain buyers. Membership allows buyers registration prices that are up to 36 percent off regular prices and includes free subscriptions to other services.
Eons Earns $22 Million In Funding
It’s not every day that a press release begins with the words “BOOM BOOM BOOM,” and yet that’s exactly how Eons, a media company that caters to the 50-plus crowd, chose to announce its receipt of a fresh $22 million in funding. It looks like there’s plenty o’ life in Eons yet (and hopefully in its users, as well).