Google Maps Gets Up Close and Personal
Holy moly that is a close up zoom of a camel (see my screenshot above) – and it works for other place on Google Maps too!
Facebook Not Impressing Some Advertisers
Valleywag doesn’t elaborate on the media buyers complaining that advertising on Facebook just isn’t worth it. But if this is the frigid, penetrating tip of an iceberg, all eyes will soon be on Mark Zuckerberg, watching to see how he’s going to fix things.
Zuckerberg, in the meantime, will look back with yearning at the billion-dollar acquisition offers.
Why Does Marketing Hate Usability?
I hate to admit this because it feels selfish and I don’t want to appear like a usability activist. But. It secretly bothers me when I see conferences or seminars on website marketing that don’t offer a session on user centered design. I always wonder why this is. Is usability that scary?
Flickr, Bad Retailers, Bad Clients, Old School Nostalgia
1) Smart Use of Flickr # 273 Core 77
Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.
How Readers Find a Blog
When it comes to finding blogs 67.3 percent of readers rely on links from other blogs, according to a new report from Vizu Answers and Ad Age. Aside from links on other blogs, recommendations account for 23 percent of blog finds. Search accounts for 19.6 percent of blog finds and blog search engines make up 5.6 percent of blog finds.
How PPC Ads Influence Site Conversion
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets.
You’ll be surprised how much effect your ad copy has on your conversion rate.
Friendster Drops Yahoo, Gets New Best Friend
It’s a timeless story; a friendship that had all the makings of lasting a lifetime is torn to shreds when one of the parties drops the other in favor of a richer, cooler, and more popular pal. Playing the part of the jilted friend in today’s dramatization is Yahoo, who appears to have once again been shafted by Google.
Alexa Trend: Tallying Up The Critics
Being Internet Explorer-centric leaves out legions of Firefox, Safari, Opera, and other browser users, and distorts how some sites are perceived in terms of traffic.
Know Thy Market: Beyond The Click-Through
In marketing, with few exceptions, there’s no umbrella or blanket model that can be applied. Even if Coca-Cola’s omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.
MSN/Live Search Nipping At Google’s Heels
Like a puppy chasing someone, Microsoft has been in the search engine pack hounding Google. They could be on their way to eroding just a bit of Google’s market share, but much has to happen first.