Email Metrics Standards Needed

The Email Experience Council has published a survey on the "State of Email Metrics & Bounce Management." The report found a lack of standards around industry metrics, bounce data, definitions and bounce management practices.
The council found that those issues make it difficult for senders to improve the marketing effectiveness of campaigns, manage their lists and maintain positive reputations as legitimate email senders.

PSFK Conference Recap

Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas.  The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications.  Though I unfortunately had to duck out early due to client commitments, here are a few key observations I made in my notes:

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