Schmidt: YouTube Growth ‘Fundamental’
As the debate continues about YouTube’s impact on Big Media, Google CEO Eric Schmidt made it quite clear where he falls on the issue: “The growth of YouTube, the growth of online, is so fundamental that these companies are going to be forced to work with and in the Internet.”
Google’s Phone Patent A Ghost In Your Machine
For now, we’ll put off dark fantasies of robots taking over. No, no, no. No Skynet, no iRobot, none of that. If you don’t want go cross-eyed trying to read a recent Google patent application, just take some smart people’s word for it. Google’s working on a phone technology that knows more about you than you do.
MMOs For Mainstream Business?
With the success of World of Warcraft, Blizzard has all but achieved a license to print money based on revenue generated from recurring subscriptions and expansion software.
Mainstream companies have taken notice of the growing interest in online gaming and have taken steps to market their respective brands in virtual worlds, particularly within Second Life.
Who Says Usability Isn’t Funny?
Usability and user centered designers, and those passionate about user behavior for everything from Internet applications, to search engines, to products you use everyday, sometimes come across as control freaks, anal retentive, irritating, boring, and demanding.
Review: Submit Suite – Article Submitter
Here at Search Engine College we generate and receive a high volume of quality articles each month. So you can imagine we were interested to take up Cristina Mailat’s request to review Fastlink2’s latest product Submit Suite – Article Submitter.
Below is a list of features the product offers:
Thought Leadership To Build Brands and Nurture Leads
RainToday.com’s recent report "What’s Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing.
In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you and will want to speak with your sales reps.
The Future of Video – Now
We are in PR. We know the medium is the message, and people love videos. PR has used video news releases and satellite media tours to great results – I always had great returns on SMTs, and think that they were great hits for the clients. But, we ran into some problems there, didn’t we.
The Weather Channel Enters Second Life
The Weather Channel has become the latest company to announce the creation of a virtual headquarters in the popular virtual world Second Life. "Weather Island" will be available to gamers starting today.
The island will be the headquarters for The Weather Channel and offer an extreme sports park as well as a destination to screen episodes of the new program "Epic Conditions."
Startup Hiring Pointers
I’ve been in the startup business for a pretty long time now. One of the things that I’ve found hardest to do is find and recruit exceptionally talented individuals. This is not particularly surprising, I think all businesses (big and small, young and old) have this challenge. However, I think this challenge is particularly acute for startups.
5 Quick Pointers On Startup Hiring
Six Ways to Find Keywords
Keyword research is one of the most important parts of a pay per click campaign so how do you go about identifying as many relevant words and phrases as possible? Here are some techniques: