MySpace Teams With New York Times
MySpace will be partnering with The New York Times for its second annual "Win A Trip With Nick" African reporting competition. One college or graduate student and one middle or high school teacher will have the chance to travel with columnist Nick Kristof on an expedition to Africa. MySpace is creating a community for users in the contest and will offer video from the expedition.
Google To Lobby FCC About Spectrum Auctions
Google, Yahoo, and eBay have enlisted satellite carriers EchoStar and DirecTV to help them lobby the Federal Communications Commission about keeping a close eye on how spectrum auctions are conducted. The alliance aims to put tighter reins on incumbent last mile providers of broadband access.
The last mile and who controls it has been a mounting concern among the major "network-less" players like Google, Yahoo, and eBay. The concern rises from suspicion of the telecommunications industry, and its control over chokepoints.
March Madness Online
With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.
All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year’s March Madness ad spending will be 70 percent more than it was in 2000.
Yahoo Approves Of Visits As Metric
Measuring page views doesn’t feed the bulldog these days, thanks to dynamic technologies that update web pages without forcing a full page reload.
Searchers Picked A Peck of Kellie Pickler
Okay, no boob jokes. And we’re not going to talk about a certain American Idol hopeful that overstayed her welcome just because a bunch of randy teenagers kept voting for her after naughty (and weird) pics surfaced on the Web. Absolutely not. We are, however going to talk about Kellie Pickler’s blue dress – and what was in it.
Why are we talking about Kellie Pickler? Because Friday’s afternoons are for funny, fluffy softball search stories.
The background:
Yahoo India (Sort Of) Apologizes For Stolen Recipe
Almost two months ago, Yahoo India was accused of redistributing a woman’s recipes without her permission. Now the company is apologizing (in a corporate-speak kind of way). Yahoo is also blaming the incident on another business.
The Value of Company Sites
A recurring theme here at the New Communications Forum (in Las Vegas) is the value of corporate websites.
Why Aren’t Searchers Clicking My Site Search Results?
We’ve talked about why searchers click on your site search results, but what about when they don’t? Because sometimes they won’t. If you know why searchers fail to click on
The Japanese Mobile Market
What’s different about the Japanese mobile market is that innovation is moving toward business models and marketing tactics instead of technical features and functions.
Digg-Style News from MySpace?
From Terry Heaton’s PoMo blog comes word that MySpace — the 800-pound gorilla of social networking — will soon be launching a Digg-style news aggregation service of some kind.
Is that a good thing? It’s certainly interesting, and I would expect Digg to be worried about the prospect. Whether it’s actually something worthwhile depends on how it is handled.