Online Marketing And Advertising
Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide for marketers and advertisers.
YouTube, Turkey Resolve Their Differences
The court-ordered ban lasted two days, but it’s over now – YouTube is once again accessible in Turkey. But in order to appease the court, the video-sharing site removed a certain clip; hard feelings remain among both freedom-of-speech supporters and those who were offended by the video.
No More Search Results In Google SERPs?
Google employees are hinting (strongly) that the search engine is being more discriminatory about website search results appearing in Google’s search results. That cross-mojonation, if you will, isn’t what searchers want.
And while that seems simple on the surface – a search result leading to another search result in a vicious cycle is pretty frustrating for most users – it leaves a lot to think about from the webmaster side.
Could Twitter Become Compulsive?
Like a great many people, I’ve been experimenting quite a bit with Twitter during the past few weeks. Although I signed up in December, it’s only in the past two weeks that I’ve got active with it.
During this past week, though, it seems that everyone and his granny has jumped on board.
Twitter is… what? A chat tool? A social network? A text messaging service? A place to dump your daily triviality?
Measuring Directory Link Value
Loren Baker at Search Engine Journal has written a post on measuring the value of directory links.
Your Marketing Soundtrack – Punk or Disco?
While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.
Gain Traction and Authority for Your SEO Company
Around the time that I developed Rockyfied Rand had created and developed a system called YOUmoz. Youmoz is a hybrid version of the seomoz.org blog. Over the last 2 years Rand Fishkin and his blogtastic cohorts have been laying down highly informative and education posts on SEO, SEM, Internet Marketing and much more.
SXSW: Community Ecology
SXSW Liveblogging: Community Ecology: Finding Balance When Working with Fan Groups
"How to best nurture your online community ecosystem in order to avoid fan burnout, maintain balance between community and company goals, and drive business success."
Marketers And Social Networks
JupiterResearch, a firm that provides information about the Internet and new technologies to businesses, has found that 48 percent of brand marketers will use social marketing tactics in the next year, compared to 38 percent who did so last year.
SXSW: World Domination Via Collaboration
"Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it’s great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives.Meet company leaders whose models are steeped in user collaboration — and who have been working on the ground level themselves."