Kicking Shows More Respect Than Ignoring?
There’s a bit of debate lately due to a Microsoft lawyer bashing Google’s book scanning program and their positions on copyright. It’s one of those stories everybody has to comment on, despite merely being a case of one company sniping at another, so naturally I stayed the hell away from it. Still, Lawrence Lessig made an argument that so defines the opposite of compelling that I had to say something:
What’s So Challenging About Changing Your Marketing?
We’ve talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant is with fact-based marketing. I spoke with someone who has consciously lowered the volume on his hype machine.
Twitter – Noise, But Signal Too
It seems as though everyone has an opinion on Twitter, the instant-messaging style app that Blogger founder Ev Williams shut down Odeo to focus on (wise decision, that). Pete Cashmore says that it’s another way to blog about your cat, while Karoli at Drumsnwhistles just doesn’t see the point — and in the comments on her blog, Robert Scoble says Twitter hate is “the new black.”
Reputation 1.0 Not Working Yet
Media 2.0 meets Reputation 1.0, the interoperability is a little shoddy, but hey, that never stopped us before.
Do Not Try to Control the Conversation
John Bell recently explored the topic, "Who ‘owns’ conversational marketing? PR, Advertising or The People" over at Strumpette – The Naked Journal of the PR Biz.
Getting Links from A-List Bloggers
As in any community, there are the trend setters, the visionaries and the superstars. They’re the ones that are quoted, read and referenced most, the movers and shakers of their particular realm. Blogging is no different.
How Social Media and Search Redefine Expert / Guru
Search marketing & social media have forever re-defined the way we find, qualify and think about expert and guru. Anyone with a website or online presence can put the word expert or guru next to their name, publish an article on whatever they want and market it to the world.
When online users vote for the article on the social media sites, other bloggers link to this article, and generally the ideas are either embraced or refuted. The article may then end up ranking for the key terms associated with his or her profession. The word without reference has lost meaning and the way a real expert or guru is viewed online has to do with if the online community has embraced them or not, or whether they can market to an audience and then perform or verify what they said /claim is actually true.
Yahoo’s Core Rings A Little Hollow
Yahoo’s properties have gained overall by Compete’s computations, but the gains haven’t been led by the big name content areas like Search, Maps, or Sports.
MTV Gets The User-Generated Hype
MTV jettisoned into the teen consciousness back in the Eighties by having a presence on the powerful new platform of cable programming. It was video that killed the radio star back then, but these days, it could be the Web star wielding the knife, and MTV’s on board with another powerful new platform.
Google Chalks Up Victories In Print, Radio
A lot of Google’s products and services die quiet deaths in dark corners, but on the other hand, there are times when the company seems to have a Midas touch. New reports indicate an appropriately golden future for Google’s newspaper and radio ads.