Microsoft Student Partners Applications 07/08 Now Open
As you probably know I have been a UK Microsoft Student Partner (MSP) for this Academic Year 2006/2007 at The University of Kent and well what can say, I absolutely love it. It’s everything I expected and a hell of a lot more!
Reasons for Deep Linking
While writing a post, always try to link to some older posts with absolute paths.
Social Media Content Audit
One of the most formidable barriers to the widespread adoption of social media tools within enterprises is fear of failure.
What if we make blogs, wikis and other social collaboration tools available and nobody uses them? Unlike the consumer side of the web where the fact that individuals seek out, self-select and manage the social software they want to use is a reliable indication of their motivation to use it, corporations simply have to take it on faith that somebody within the organization will think of something useful to do with these new tools.
Managing Your Online Marketing Strategy Time
The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.
SEO and the Presidential Candidates
A recent article posted on Slashdot looked at various website design points of the top 6 Presidential Candidates.
Analyzing Attention
Read/Write Web had a good overview the attention economy the other week,written by Alex Iskold and edited by Richard MacManus. They suggest information overload will be solved through personalization and explain the trust issues of information metadata. Unfortunately, the analysis is flawed on both the cause and scope of the solution.
Online Video Success Depends on Content Strategy
Andrew Foote of Peppercom has some sage advice for firms looking for success with viral video and social media as part of their internet marketing strategy.:
More Link Data From Google Webmaster Tools
Have you been using the link data Google now provides through Webmaster Tools? Do you wish Google provided even more information? I know I do. Well Google hasn’t made any changes to the tool, but thanks to Joost de Valk you can now pull a little more data from all those links Google is reporting.
Poor Customer Service Exposed
My saga of bad customer service continues…
The Charter Fiasco
A couple of months back my monthly bill for internet service at home changed from $34.99 to $39.94. Raises in fees are a fact of life and I never gave the $5 monthly increase more than a couple of seconds thought. That was until I got my bill last month which added an additional $15 to my newly increased monthly bill.
Affiliate Software to Track Your Ads
Many people think of affiliates as an added sales channel and affiliate ads as offering a branding bonus (how many text link ads affiliate banner ads have you seen?) but there are numerous benefits to running an affiliate program that many people never consider.
Exclusive Partnerships:
You do not have to let people know that you have an affiliate program unless it makes sense to. You can chose what partners to allow when special occasions come up, without risking watering down your brand equity and perceived value by chasing large distribution deals.