Travelocity: 96% Of ROI From Branded SEM
Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.
CBS Buys Online Sports Network
The CBS Corporation has purchased the online high school sports network MaxPreps. The company will become part of CBS owned CSTV (College Sports Television). The site focuses on stats, stories, photos and videos of athletes and coaches. Brian Bedol, President and CEO of CSTV Networks made the announcement.
Web 2.0 Expo Preview
The expo is at the Moscone West in San Francisco from April 15 – 18. Whatever your definition of Web 2.0 is, looking at some of the high profile exhibitors from Adobe and AOL to Zoho and everyone else in between, It is worth taking note of. The expo is co-sponsored by O’Reilly Media and CMP Technololgy.
Communitainment: Your Word For The Day
Yahoo’s Roger Park waxed enthusiastic over Piper Jaffray’s phone book-sized report on the Internet, how it has become the mainstream medium for information, and why we need a new word to talk about it.
Microsoft Researches Better Than Google
First, a little one-minute note from my editor. I’m giving Marc Canter what he wants. More, shorter, pieces.
NFL Could Get Sacked Over DMCA Notices
The Digital Millennium Copyright Act (DMCA) has been invoked on countless occasions by copyright holders in efforts to prevent the illegal use of their content. The NFL, however, is quickly finding out that the DMCA is also a powerful protective device for those engaging in fair use.
Beer Train Crosses the Web
Trains are cool. Beer is cool. And Coors thinks beer trains are cool enough to send one across your computer screen at 4:53 PM every workday to remind you about happy hour.
The Flash-based interactive Silver Bullet train is scheduled for its first departure in mid-April, and is gaining attention in the online advertising world because it is geo-targeted and time zone sensitive.
Google Search Receives A Plus
After quietly dropping Plus Boxes alongside certain search results, Google openly discussed this new search feature on their official blog.
Twitter Me This, Twitter Me That
The blogosphere has exploded in the last two weeks over this new social phenomenon we’ve come to know as Twitter. While the buzz has certainly picked up concerning the service, statistics show that Twitter still has quite a ways to go to be considered a mainstream force in the online social scene.
The Google Talk Team Talks
In a recent email interview the Google Talk team revealed to Murdok their future plans for Google Talk and the Google Talk Gadget.