Study Shows Marketing Power of White Papers
White papers bring great value to those seeking them, according to a major study of more than 4,000 business-to-business marketing and business…
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White papers bring great value to those seeking them, according to a major study of more than 4,000 business-to-business marketing and business…
If you want to know if social media traffic is worthwhile, or not, I recommend attending the free online Social Media: Should You Digg It? class. I sat in on today’s presentation and found it informative and insightful, especially when Matt Bailey delivered his statistical information.
In an op-ed piece in the Washington Post, a lawyer for entertainment giant Viacom writes what amounts to a thumbnail summary of the company’s $1-billion lawsuit against YouTube for copyright infringement. In a nutshell, Michael Fricklas says that the case boils down to whether the video site — now part of the Google empire — is protected by the so-called “safe harbour” provisions of the…
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google's experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it. (I'll wait.) When you come back, I'd like to talk about it more.
I noticed this week that at some point Yahoo released a version of its Yahoo Go for Mobile 2.0 that works on my wife’s T-Mobile SDA phone (a version for my MDA is forthcoming, they tell me). Naturally, I downloaded it and checked it out, and I like what I see. First impressions:
My friends at digital-telepathy passed something along to me for a look and a laugh. Turns out, it’s an interesting illustration of search engine optimization and a web design shooting blanks. The site is optimized but someone forgot to consider how to target it for customers, not just search engines. In addition, the design isn’t responding to one of the most popular reasons someone would…