Archive
Tracking Code in Spam
Looks like the spam folks are as worried about "hits" as any other person with an internet presence.
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Is Rocketboom A Dud?
Though Andrew Baron's Rocketboom video blog has garnered a lot of attention as the benchmark vlog, it is also (inadvertently) becoming a case study in monetization. Baron doesn't seem to mind this open experiment, except that he's come to the realization that advertising just isn't paying the bills.
Blogosphere Responds To Death Threats
A tidal wave of shock has swelled across the blogosphere at large in response to publicized death threats targeting well-known blogger Kathy Sierra.
Map Those URL Redirects To Profit
There are right ways to do URL redirection that will make a big difference in one's site performance, as shown in a recent case study about a plumbing website that made their URLs more readable.
Insurance Co: Blogs Are A Liability
An insurance carrier told a New Jersey law firm that they could not cover the firm's Web site if they had a blog. The insurance company Chubb saw the blog as a liability and fretted that the content could be viewed as legal advice.
Statistical Significance – Overrated
I'm a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded "anecdotal evidence" than they are with numbers—that's changing, but slowly. I am wondering if the intimidation might be caused by statisticians themselves.
