Pitfalls of PPA Advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it. (I’ll wait.) When you come back, I’d like to talk about it more.
Yahoo’s All-In-One Mobile Product
I noticed this week that at some point Yahoo released a version of its Yahoo Go for Mobile 2.0 that works on my wife’s T-Mobile SDA phone (a version for my MDA is forthcoming, they tell me). Naturally, I downloaded it and checked it out, and I like what I see. First impressions:
SEM Includes Giving The People What They Want
My friends at digital-telepathy passed something along to me for a look and a laugh. Turns out, it’s an interesting illustration of search engine optimization and a web design shooting blanks. The site is optimized but someone forgot to consider how to target it for customers, not just search engines. In addition, the design isn’t responding to one of the most popular reasons someone would go to the site.
In the writeup, called Search+ :: It’s All In The Grinds, the story goes that, upon hearing the office call for a Starbucks run, an office employee decided to order something different from Starbucks. He went to search for the Starbucks website to see what he could order differently. He writes,
Microsoft AdCenter: An Insight
Over the past one year of its launch Microsoft adCenter has grown a lot. Won’t say that it matches up with Google’s adWords and Yahoo’s ad serving system but still it is doing a remarkable job.
A brief history, Microsoft adCenter was launched in March 2006 in US. It became live in UK in August and in February this year in Canada.
Improving Your Blog Karma
Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events. Every post you make, person you contact or comment you leave adds to the sum total of your efforts in the blogosphere.
Building relationships is important in any industry, but blog karma is the idea that what you do and how you behave will ultimately have an effect on you directly or indirectly. Blog karma is not often written about, but very often spoken about by bloggers, especially successful ones. So if you did believe that blog karma does exist, how should you go about increasing yours? Here are 10 ways you can improve your blog karma:
Have a Web Identity When Job Hunting
Computer World takes a look at how a lack of a web presence can hurt a candidate’s chance of getting a job interview, let alone the actual job. While we’ve probably all tried “Googling” a date or famous celebrity, employers are using the search engines to “check you out” before they schedule a meeting with you.
Reviewing Today’s SEO and Search Headlines
In my review of today’s SEO and search engine headlines I came across a few posts of interest that I would like to share with you:
Citizendium Hopes to Build a Better Wikipedia
One of the biggest criticisms of Wikipedia – apart from the addition of nofollow links – is that anyone can add, delete or modify an entry anonymously. This often causes major headaches – vandalized entries or spam links – and is the Achilles heel of the world’s most popular online encyclopedia.
Patel Doing Well On Calacanis Challenge
Neil Patel stood up to Jason Calacanis’ SEO criticisms with a simple request: let me increase your daily search traffic by a minimum of 10 to 20 percent.
Tucows Helps Users Select One Registrar
Tucows, the domain name wholesaler, has compiled a list of “Questions to Ask Before You Pick Your Domain Name Registrar,” and, to markedly abbreviate its 2,200-word creation, the general idea is that one should know everything.