Paramount Follows Up “Paranormal” Marketing with More Social Fun

Paramount, the company behind the distribution of the smash-hit Paranormal Activity is now showcasing a new film-meets-social media project. Paramount’s Paramount Digital Entertainment (PDE) division has teamed up with Adobe, MySpace, Mountain Dew, and Blockbuster on the production, distribution, and marketing on a new "supernatural thriller" web series called Circle of Eight.

Google Says Search Ads Boost Brand Awareness

Google conducted a joint test with Levi’s and found that paid search ads raised consumer awareness of the Levi’s brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi’s when asked which brand of jeans came to mind when a Levi’s search ad was in the top sponsored position.

That seems pretty likely anyway, but only 30% named Levi’s when there was no Levi’s search ad on the page. You can’t deny that 23% is a pretty significant increase.

Google Ranked World’s Most Attractive Employer

It’s a good bet that mailmen (and/or mail servers) are still delivering huge numbers of applications and resumes to Google.  A very large survey has confirmed that university students regard the search giant as the world’s most attractive employer.

Universum contacted almost 120,000 students from Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, the UK, and the US regarding which companies they’d most like to work for.  The result: Google won in both the business and engineering categories.

Usage of Mobile Web and Apps Doubles in 2 Years

According to AdMob, which claims it is the world’s largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.

AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.

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