WebMD Launches Site Focused On Pet Health
Health information site WebMD has launched a site focusing on the care of peoples’ pets.
WebMD Healthy Pets provides pet owners with health information to help their pets live healthier lives.
Paramount Follows Up “Paranormal” Marketing with More Social Fun
Paramount, the company behind the distribution of the smash-hit Paranormal Activity is now showcasing a new film-meets-social media project. Paramount’s Paramount Digital Entertainment (PDE) division has teamed up with Adobe, MySpace, Mountain Dew, and Blockbuster on the production, distribution, and marketing on a new "supernatural thriller" web series called Circle of Eight.
Plan For Impressive “Yahooplex” In Motion
Either Yahoo learned nothing from the real estate bubble, or the company’s got something pretty fantastic up its sleeve. Or it’s just sending out feelers, not preparing to pour concrete. Anyway, a fresh report indicates that Yahoo’s taken a step towards building a large, new campus.
Google Says Search Ads Boost Brand Awareness
Google conducted a joint test with Levi’s and found that paid search ads raised consumer awareness of the Levi’s brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi’s when asked which brand of jeans came to mind when a Levi’s search ad was in the top sponsored position.
That seems pretty likely anyway, but only 30% named Levi’s when there was no Levi’s search ad on the page. You can’t deny that 23% is a pretty significant increase.
StumbleUpon Goes Search with New Incarnation
Update: Starting today, all StumbleUpon users can access the new interface, according to the company.
Original Article: StubmleUpon launched a big redesign today. The new version of the site comes with a variety of new features, which the company says are designed to make it simpler, searchable, and more social.
Google Ranked World’s Most Attractive Employer
It’s a good bet that mailmen (and/or mail servers) are still delivering huge numbers of applications and resumes to Google. A very large survey has confirmed that university students regard the search giant as the world’s most attractive employer.
Universum contacted almost 120,000 students from Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, the UK, and the US regarding which companies they’d most like to work for. The result: Google won in both the business and engineering categories.
You No Longer Need the Google Toolbar to Use Sidewiki
Last month, Google introduced Sidewiki, a feature of the Google Toolbar that allows users to comment on any page on the web. The comments could only be viewed by others who have the toolbar and the feature installed. That was until now.
Usage of Mobile Web and Apps Doubles in 2 Years
According to AdMob, which claims it is the world’s largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.
AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.
Facebook App Developers Face New Obstacles
Facebook has released a developer "roadmap," which it says will simplify communication for users and developers, improve app discovery and engagement, and provide developers with more comprehensive tools for building or expanding their business with Facebook.
Microsoft, Yahoo Miss Agreement Deadline
The proposed Microsoft-Yahoo deal seems to have hit a small and oddly unspecified bump. The companies missed an October 27th deadline by which they hoped to have some details ironed out.