ICANN Approves International Domains

The first Internet addresses with non-Latin characters will soon be online after today’s approval of the new Internationalized Domain Name Fast Track Process by the Internet Corporation for Assigned Names and Numbers (ICANN).

"The coming introduction of non-Latin characters represents the biggest technical change to the Internet since it was created four decades ago," said ICANN chairman Peter Dengate Thrush.

Google Gives AdWords Advertisers New Comparison Option

Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user.

Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services.

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